If you are an SEO expert a Digital Marketer or a website owner who wants their website to perform very well on search engines, then there are some things that we must talk about in today’s time and one of those things is voice search optimization. We did SEO of our website and the ranking of our website is also getting well, but is your website optimized for voice search or not? So in this video today, we are going to talk about how we will optimize our video and the content of our video for voice search.
According to the current stats, voice search users’ numbers are going to 8 billion in 2023, i.e., more than 8 billion users are now using voice search, whether I talk about Alexa, whether I talk about Google Voice search, whether I talk about Siri.
So we would like our website to be fully optimized for those voice searches as well. So let’s start the video. Hello everyone! I, Harmeet. Welcome you all to the WsCube Tech channel.
So today we will talk about voice search optimization. As I said, in today’s time, many people are using voice search, so you would like your website or your content to rank according to voice search, that is, if someone asks on voice search, for example, which is the best company for digital marketing training, so you would like your website to provide marketing training, then your website should come first in voice search, that is, voice search, whether I talk about Siri, talk about Alexa, talk about Google voice assistant, they should show your website first.
First of all, let’s understand what is voice search. So voice search is a kind of dialogue system in which humans with computers, and by computer I mean mobile phones too, we do dialogue with them or should I say we interact. So, normally you go to Google, if you want to search for anything, what do you do?
Some keywords are typed, and in return, it shows you many results in the form of the website, in the form of images, and in the form of video. If I talk about voice search, then voice search is also done on people’s mobile phones, it is also done on our laptops. As well as some of our devices have also started coming like you have heard Alexa, so we communicate with them, that is, the commands we give them, we are not giving them in writing, we are giving them with our voice. By voice, we are giving commands to them sitting anywhere and they are taking action accordingly. Now it comes to the point that why should we pay attention to voice search?
So as I told first of all the numbers are increasing a lot, and its users are increasing a lot.
Why increasing? Because it is convenient. What used to happen earlier was that we used to have mobile phones which had buttons, 1, 2, and 3, so we had to press them a lot to write anything. Then slowly smartphones came in and you didn’t have to press, in which you just had to touch the screen, then the convenience increased and it became even more convenient.
Then later, gradually, autotype came, that is, you wrote one or two words and the rest of the suggestions automatically came to you there. Then what has become more convenient than that now? Voice search has come, don’t write anything, just give commands. Talk like you talk to a human being. So now we must optimize our website, and the content of our website accordingly.
First of all, let us know that there is voice search and normal text search, what is the difference between the two from the point of view of the audience, if we understand it then it will be easy for us to optimize our content and our website.
So, when a person searches in the text, that is, whenever we go to Google, we enter some text, then we enter some phrases. For example, if you want a website development company near you, then we will write a website development company in Jodhpur or in Delhi, and near me, we will put something like this. But on the other hand, if you have to give the command to voice search, then you will not put it in this way. You will put, which is the best website development company in Jaipur or in Delhi or in Jodhpur, in this way, we will put command means there we will put a proper question because understand that we are interacting with humans there.
So when this thing is in the mind of the audience, like I take another example if you want to see the recipe for chocolate cake then you will go to Google then you will write chocolate cake recipe.
**Talking to Alexa or Google to Make a Yummy Chocolate Cake**
Hey there, little buddy! Do you want to know how to make a delicious chocolate cake? You can ask Alexa or Google to help you! Just say:
– “Alexa, what is the best recipe for chocolate cake?”
– “Hey Google, how do you make chocolate cake?”
They will talk to you and give you all the steps, just like a friend! Isn’t that cool?
So from here, we get a hint that if you are doing keyword research for your content and you want my content or my website to be optimized for voice search, then here we will try to target long tail keywords or should I say question keywords. We will pay attention to phrases, I am not saying that you will not leave the traditional keyword research that you are doing till now. It is not so, because we have to optimize the text as well, we have to optimize the text search as well.
For voice search, now our work will be long-tail keywords and question keywords, we will target them too.
Now for this, I am telling you a very fun tool, from there you will find many questions that people have asked on the internet, related to your content, related to your niche. So let’s go. So the name of this particular platform is Answer The Public, answerthepublic.com.
You would type in this way. You can go to answerthepublic.com. Here, now you have to enter your topic your brand, or some words related to content.
For example, here I am writing a recipe related to chocolate cake, this is my blog, so how will I optimize it?
So I wrote the chocolate cake recipe here. Now you can select the country here. So here I select India once, and the language is English. You can choose the other language here, if you are writing a blog in any other language, then you can choose it here. So here I wrote this keyword.
Now what this tool will do here is that it will show me all the questions related to this particular niche, related to this particular genre.
Will see in a second. Now click on search and you will see within like five seconds it will give you very good results. So see here, here you can see. I like its presentation very much.
So see, the question has come, what, how, will. What, is the best chocolate cake recipe, what tips for making the best chocolate cake, and what is the best easy chocolate cake recipe? Next is who, how to make chocolate run down a cake, why chocolate cake tastes bitter, and why my chocolate cake is hard. In this way, you will get all the questions here. Now see, in some particular fields you will get fewer questions, in some fields, you will get a lot.
We search more. Like, I searched Python training here. Now I will search it here, here you will see that related to Python training, I have got approximately 350 plus keywords here, can I learn Python in 2 months, does Python have certification or something like that? Many questions are here. So you can target these keywords while writing your content or while optimizing your website.
Along with this, my second tip is related to this tool, for you that will help you in voice search optimization, that is, add more FAQ pages to your website. Whether add a FAQ page or keep the FAQ section separately on your web page.
Now two things will be better than this. So the first thing would be better than Google’s knowledge graph or should I say the schema part, your website will look strong there. And secondly, your website will also be optimized for voice search.
So when you add FAQs to your website, on every page, whether you have a business website, whether you have a blogging website, news website, add lots of FAQs for all. This will give you both types of benefits, for text search as well as for voice search.
Now related to this my third step is for you, if you want to optimize your website for voice search, always use schema. Add a knowledge graph to your website, and add lots of schema to your website. Whether I talk about FAQ, whether I talk about product schema, means, if you have any schema, you can put as many such schema as you can.
You will get two more benefits from it, your website will look good even in text search.
So if you want to see how you can apply schema in your website, then for this, you will find a video in the ‘i’ button or description box that how you can apply schema, and how you will generate it, then you have to watch that video. Along with that, whenever you are writing content for your website, use conversational language. Conversational language means as if we are talking to humans, what is the best time to learn digital marketing, and what are the best institutes in India in digital marketing?
You must add some such words as well.
Along with that, you also have to work on the loading time of your website because even if you have done good SEO, how much voice search is optimized, if the speed of your website is slow, then there will be a delay in giving dialogue to voice search and when the user visits that website, then in accessing it, his experience on that website will be bad if the speed of your website is low or the page load time is high.
So always work for your page load time. For this also you will get the video which is in the description box, then definitely watch that too. Along with that, you have to take very strong command of local business also, that is, even on Google My Business, if you are ranking on top and if many people are searching for the keywords Near Me, then the chances of your website being shown there will increase a lot. And, basic but you have to keep your website mobile-friendly because if I talk about India today, then more than 70% of the users who use voice search do it from mobile phones, not from laptops.
So no matter how well your website is running, if it is not mobile friendly, then you will not be able to come up in voice search, which means you will not get much discovery.
So these are some basic things. Apart from this, you have to do very good SEO on your website. A completely free course of SEO is also available for you, whose link you will find in the description box. Go, see, do complete SEO, and take care of the things that I have told you in this video today.
So just keep supporting WsCube Tech in the same way. If you like the video then don’t forget to like it. See you in the next video. Till then, keep learning.